Your affiliate channel is either compounding revenue or quietly leaking it.
I build and run the partnerships channel most DTC & B2B SaaS teams haven't gotten around to. Deep specialist work in affiliate and AI visibility, backed by a decade running the rest of the growth stack — demand generation, lifecycle, paid, and review sites.
B2B SaaS client program, booked through March 2026
The specialty
Affiliate, partnerships, and AI search visibility
Audit → Build → Scale
- Full program audit — attribution, partner quality, wasted spend
- Partner recruitment — outreach, vetting, activation
- Commission and payout design — CAC, LTV, payback
- Tracking built right — Impact, PartnerStack
- AI search visibility — placements on the sources LLMs cite
- GEO strategy — built around the prompts your buyers use
- Share-of-voice tracking across major LLMs and AI Overviews
- Executive dashboards — partner ROI, funnel, attribution
Why the two work hand in hand
Affiliate partners
Publish, rank, and drive revenue.
Earned media
The affiliate review and comparison sites AI trusts.
AI answers
Cite and recommend you to new buyers by name and URL.
A recommendation becomes a new customer.
AI answers lean on earned media — third-party review, comparison, and content sites — far more than on anything you publish yourself. Those are the same sites your affiliate partners already own. A well-built program buys you both.
Roughly 84% of the sources AI answers cite are third-party, not brand-owned. In B2B specifically, 43% of citations about top vendors come from partner ecosystem content — comparison articles, listings, and reviews.
What you can hire me for
Audit
Where your program is stalled and where it's invisible to AI search. You'll leave with a ranked action list and a visibility baseline.
Build
Launch from zero. Commission structure, partner recruitment, tracking, AI visibility placements, and reporting you can actually read.
Scale
Already have a program running? I'll take it from here — growing what works and keeping it current as AI reshapes how buyers find you.
Not sure which one you need?
Most people come in at one of these three. Thirty minutes on a call and you'll know which.
Partners I work with
"I was building my affiliate program from scratch and had no idea where to start. Tiffany walked me through how to structure it, what to prioritize early on, and how to think about growth beyond just the initial launch. She's been in the trenches herself, so the advice is practical, not theoretical."
— Dominic L., Shrlock
"Tiffany focused on strategically expanding and managing Rippling's affiliate partnerships program to increase brand visibility and drive pipeline attribution across core, Spend, and IT product lines. Meticulous and diligent, with significant impact to SQO attribution."
— Annacy S., Rippling
"Tiffany is incredibly easy to work with. She took the time to understand our goals and adapted the program as we grew, always bringing thoughtful solutions."
— Alifa J., Homebase